Farming seems so simple. Plant something, nurture it, harvest it. But those who live and breathe this industry understand that this business of growing things has always been more complicated than that. Most will also tell you that farming has never been more complex than it is today.

That’s because there is more opportunity than ever before. Today, we have countless chances to gather information, reevaluate decisions and conduct operational examinations with more depth than at any point in history. Those chances, looked at wholly, can also overwhelm and have a paralyzing effect on any ability to take advantage of those opportunities.

For that reason, it helps to first take an incremental approach to holistic data management. We believe there are five pillars to modern farming that must be managed collectively to ensure optimized success, and Agrian’s unified platform allows users from throughout the industry to oversee each pillar with both ease and effectiveness.

Click here to explore how we define and help manage these five important categories.